Friday, December 23, 2005

BEST BRAND REJUVENATION

Mazda Sales Thailand managing director Fumio Tone gets the vote because of what the Mazda 3 compact has been doing since its debut: it's sold to the point where demand is outstripping supply.

Although the Mazda of yore under the previous distributorship boasted annual sales of 25,000 units per year thanks to the familiar presence of the Familia compact pickup, the new sporty image and fresh product line it has made available to buyers is an encouraging market sign.

The Mazda 3 is instrumental in Mazda attaining a 449% growth rate over last year which is why Mazda is in sixth place in the passenger car segment.

The 3 comes in 2.0-litre saloon and hatchback form and a 1.6-litre hatchback under one million baht.

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